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PRE-CONFERENCE

Marketing Strategies in the 3PL World: Are you a Shark swimming in blood infested waters or a Gorilla splashing in a tranquil stream?

3PL’s are sales centric organizations. Occasionally, some 3PL’s show signs of being marketing centric. The past five TIA pre-convention seminars have focused exclusively on sales and sales management.

This seminar is all about marketing strategy. A clear strategy drives your marketing efforts and then your sales efforts. This seminar is designed to facilitate your use of a multitude of strategic planning tools that will help you build a basic marketing strategy that will help your 3PL climb out of shark infested waters.

William J. Augello’s “Transportation, Logistics and the Law” for 3PLs!

You are confronted with legal questions everyday as you run your company. This one day course is designed to provide a working knowledge of the laws and regulations affecting 3PLs…..brokers, freight forwarders, NVOCCs, and other transportation intermediaries.

This is the vital information you need for minimizing risks and protecting revenues for your organization…..and for your own individual professional growth. The course fee includes a hardbound copy of the text “Transportation, Logistics and the Law” by William J. Augello.

Fundamentals of LTL Transportation: Operations, Pricing and Technology

This full day seminar from SMC³ features perspectives from a variety of industry leaders: National Motor Freight Traffic Association, Averitt Express, a transportation attorney from Lorance & Thomason PC and SMC³. Register now to learn how less-than-truckload (LTL) motor carriers and their supply chain partners have adapted to the demands of a competitive marketplace and international trade. Explore the topics of Supply Chain Partnerships, LTL Transportation Law, Shipment Profiles and LTL Costing, Freight Classification, Purchasing Best Practices as well as the Fundamentals of LTL Operations and Pricing. This is ideal format to build and update your knowledge of how the LTL motor carrier industry operates in today’s business environment!

Register today!