Brand Guidelines for Media

TIA Short Logo

CEO Headshots

Industry thought leader with 20 years of corporate, transportation policy and political experience. TIA President & CEO since October 2020. 

Anne Reinke Headshot

Anne Reinke Office Shot

Logo Colors & Fonts

Dark Blue
Pantone 648
Web #002d62
RGB 0 / 45 / 98
CMYK 100 / 80 / 30 / 17

Green
Pantone 7737
Web #78aa42
RGB 120 / 170 / 66
CMYK 60 / 15 / 100 / 0

The “TIA” letterforms are customized and should never be replicated with type.

Font for Text: Corbel Bold Italic
The logo font should never be used for headlines or text in any communications. The font in the logo should “stand apart” from everything else and help to keep the logo unique.

TIA Color Palette

Dark Blue - 002d62

Dark Blue
Pantone 648
Web #002d62
RGB 0 / 45 / 98
CMYK 100 / 80 / 30 / 17

Green - 78a942

Green*
Pantone 7737
Web #78aa42
RGB 120 / 170 / 66
CMYK 60 / 15 / 100 / 0

Light Blue - 0090ba

Bright Blue*
Pantone 7703
Web #0090ba
RGB 0 / 144 / 186
CMYK 100 / 23 / 19 / 0

Gray - 898b8e

Gray*
Pantone Cool Gray 8
Web #898b8e
RGB 150 / 150 / 150
CMYK 0 / 0 / 0 / 60

Purple - 71449a

Purple (accent only)
Pantone 7678
Web #71449a
RGB 113 / 69 / 155
CMYK 67 / 87 / 0 / 0

Orange - f7901d

Orange (accent only)
Pantone 715
Web #f7901d
RGB 247 / 144 / 30
CMYK 0 / 52 / 100 / 0

TIA Font Palette

FONT FOR DOCUMENTS:
Headings: Raleway ExtraBold Raleway ExtraBold Italic
Subheads: Raleway Bold Raleway Bold Italic
Highlight Text: Raleway Medium Raleway Medium Italic
Body text: Raleway Regular Raleway Regular Italic

OPTIONAL ALTERNATE FONT FOR NUMBERS:
Since Raleway numerals are not on an even baseline, an alternate font can be used for numbers if necessary, especially for headlines and tables of numbers. Akzidenz Grotesk is widely available, has a similar shape and the font weights have similar line widths, while also having an even baseline.

TIA is the premier organization for third-party logistics professionals in North America and abroad. Membership at TIA adds value to your business and provides resources for growth.
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