New Employee Orientation

Teaching your new employees the basics of brokering in addition to your office operations is a challenge, so let TIA ease the burden with our unique New Employee Orientation (NEO) course. This course covers all the basics: rules and regulations, how to sell, business ethics, and more!

  • This course is online and self-paced
  • Updated with additional material that teaches your employees about vehicle and trailer types, regulatory compliance, and key terms associated with drivers and carriers.
  • Course consists of 10 learning modules with assessments for each section, as well as a final assessment
  • Completion time is between 10-20 hours
  • The member price for the course is $550, with a 10 percent discount when registering four or more employees for the course.


# of Registrants Member Non-Member
1 $550 $850
3-5 $450 n/a
6+ $425 n/a

TIA New Employee Orientation Objectives

Module 1: Introduction
This module introduces brokerage in the 3rd-party logistics industry. Students completing this module will:
• Receive a brief overview of the transportation industry
• Understand key legal, regulatory, organizational, and business-related issues

Module 2: History of Transport

This module discusses the history of the transportation industry. Students completing this module will:
• Receive a brief history of the transportation industry and the impact both economic and non-economic regulation and deregulation have had on the marketplace
• Understand the role of government in the transportation industry
• Understand the history and impact of government regulatory policies of the 1930’s, and subsequent industry deregulation acts of the 1970’s
• Receive insight into industry deregulation, its impact on the marketplace, and how transforming the industry into a free marketplace created the need for brokers
• Understand the evolution and eventual elimination of the Interstate Commerce Commission (ICC) and the current role of the Surface Transportation Board (STB)

Module 3: How it all Works
This module takes students through the basics of the brokerage business. Students completing this module will:
• Understand how to apply business processes that improve profitability and customer satisfaction
• Understand the broad transportation marketplace, its key terminology, and operators
• Understand how to handle the key types of freight and/or cargo in a proper and profitable manner

Module 4: Regulations and Licenses

This module discusses basic rules, regulations, and licenses. Students completing this module will:
• Understand key business processes that must comply with legal requirements to support a financially successful transportation brokerage business

Module 5: Responsibilities for Damage
This module discusses the responsibilities for cargo loss or damage. Students completing this module will:
• Understand carrier, shipper, and broker responsibilities
• Understand legal transportation documentation, including the Bill of Lading

Module 6: The Broker’s Job

This module discusses the broker’s job. Students completing this module will:
• Understand the role a broker plays in serving the transportation marketplace
• Understand the different tasks the broker must accomplish to complete the broker’s job
• Receive examples of how brokers effectively match freight to be hauled with freight services providers
• Receive information on transportation rates, calculations of appropriate broker price, and how to negotiate with customers
• Understand the contractual processes associated with being a transportation broker, including key contractual issues like price, pick-up, and delivery locations
• Understand contractual and regulatory documentation, and helpful analytical tools necessary to operate a successful transportation brokerage business

Module 7: Office Operations
This module discusses the basics of office operations required to support a successful brokerage business. Students completing this module will:
• Understand the required software and knowledge necessary for successful operation of a transportation brokerage
• Provide information on key internal and external resources available to a transportation broker, and how to find, build, and foster those resources for maximum benefit

Module 8: Ethics
This module discusses the important issues of ethics in transportation brokerage. Students completing this module will:
• Receive a definition and solid understanding of ethical business practices, and an illustration of the impact ethical behaviors have on the successful operation of a transportation broker
• Receive overview, discussion, and examples of ethical and unethical business behavior, and the impacts of ethical practices on business relationships and compliance with legal and regulatory statutes

Module 9: Marketing and Sales
This module introduces fundamental marketing and sales business concepts. Students completing this module will:
• Understand and apply basic sales and marketing practices to a transport brokerage
• Receive simple steps and suggestions aimed at enhancing the ability of the brokerage business to identify target markets, practice effective communications, properly plan for a sales encounter, execute the sales process, close on the sale, and follow up with customers

Module 10: Load Assignment

This module discusses the logistics around moving a load and satisfying your customers’ needs. Students completing this module will:
• Understand the process of assigning a load and the important elements of information required for successful load assignment operations
• Understand how to troubleshoot and effectively correct any shipments not in accordance with the prescribed plan
• Understand how to define a customer, including who they are, and how or when one may need to alter the relationship with one’s customer


TIA is the premier organization for third-party logistics professionals in North America and abroad. Membership at TIA adds value to your business and provides resources for growth.
Learn More