COMPANY MEMBER SPOTLIGHT: REVENOVA, BANNOCKBURN, Ill.

Revenova is a provider of multi-modal transportation management systems (TMS) designed for 3PLs, carriers and shippers. This spotlight was provided by Mike Horvath, executive vice president & chief marketing officer at Revenova.

Introduce your company and what makes it special.

Revenova TMS is the industry’s first TMS built natively on the Salesforce.com cloud platform enabling seamless deployment with Salesforce’s industry leading sales, marketing, service, collaboration, AI and analytics solutions as well as thousands of third-party applications available in the Salesforce.com AppExchange marketplace.  This ability to deploy business applications on a common cloud platform empowers companies to focus on business innovation versus integration of technology resulting in lower costs, higher productivity, increased margins and customer satisfaction.

How did you enter the 3PL industry and what is your background in the industry?

I entered the industry in 2014 when Charles Craigmile, Dave Craigmile and I founded Revenova.  We saw an opportunity to deliver TMS in a whole new way.  Our vision was to build a TMS directly on the world’s #1 platform and ecosystem for sales, marketing and service professionals, Salesforce.com, so companies could automate the entire quote-to-cash process on a single platform solution.  Think of it like the iPhone or Android, where powerful apps are downloaded from a marketplace, share data instantly and are centrally managed.  This architectural design offers significant improvements in productivity while lowering overall costs over traditional software implementations.

What about the 3PL industry do you like the most?

What I like about the 3PL industry are the people.  People in our industry are constantly looking to innovate and serve their customers, employees and partners in the best way possible. They are tech-forward thinking and willing to try new solutions and processes to improve their businesses.

What about the 3PL industry is most challenging?

One big challenge we see for 3PLs is the ability to adapt to the least, and the most, advanced technology at the same time in the same process.  For example, you may have a highly reliable owner operator who works only by phone and email along with a carrier that wants a blockchain integration or a declarative AI interface like Chat GPT with your system.  This along with customer expectations for real-time “everything” makes pulling it all together a challenge for any 3PL.

What attracted you to joining TIA, and which membership feature are you most enthusiastic about?

Our company has been a member and sponsor of TIA since our inception in 2014.  We consider it a premier organization serving the industry and a key partner for our business. Our favorite event of the year is the TIA’s Capital Ideas Conference held each spring. We get to connect with many customers and speak with new potential ones.  The industry is so connected and people are willing to share their experiences with each other.  Our membership allows us to stay in touch with peers, gauge where the industry is heading and participate in solving many of the technology challenges facing members.

What was your company’s greatest achievement this year?

This year, our company is celebrating its 10-year anniversary and has reached many business milestones highlighted by the launch of our fleet operations module (to complement our broker/shipper module), AI-powered analytics, PayIQ compensation plan management and LaneIQ for real-time spot market pricing guidance.

What goals do you have for the future of your company?

Our goals are to continue being responsive to customer needs and market conditions to provide our customers with a reliable, scalable and secure cloud-based TMS suite of solutions to meet their ongoing business requirements.

How has TIA helped you reach your goals?

TIA has always helped us learn more about the industry and connect with other members to establish new customer and new partner relationships.