TIA Announces Launch of New Brand Reflecting Changes in Supply Chain, Logistics Industry and Membership
Alexandria, VA | September 6, 2022
The Transportation Intermediaries Association (TIA) today announced the launch of its new brand, reflecting the changes and growth in the logistics industry and the evolution of our membership to meet the needs of a global supply chain in crisis. The organization unveiled a new logo and purpose statement: Center of the Supply Chain.
“We are excited to share our new brand at a time when transportation intermediaries, now more than ever, serve as the vital connection point in the supply chain between freight that needs to be hauled and the operators that need to move it,” said Anne Reinke, TIA president and CEO. “Instead of collapsing under the pressure of unprecedented challenges facing the supply chain in recent years, our members responded with solutions and innovation. As our association continues to grow to support this industry, we felt the time was right to rebrand and share our refreshed and refined purpose statement that best encapsulates where we are today.”
The forward leaning look of the new TIA logo creating a sense of movement is very deliberate and emphasizes the continued forward progress of the association, our members and the logistics industry. The addition of the green color to the logo symbolizes the growth and renewal that we continue to witness in the evolution of the industry.
TIA members continue to be industry leaders in the technology space as they adopt new technology and business processes to address an ever evolving and growing transport industry.
“As new challenges and opportunities continue to face our global supply chain, TIA and its membership will be ready to offer new solutions, fully embracing our role as a connector at the center of the supply chain,” added Reinke.
The Transportation Intermediaries Association (TIA) is the professional organization of the $214 billion third-party logistics industry. TIA is the only organization exclusively representing transportation intermediaries of all disciplines doing business in domestic and international commerce. TIA is the voice of transportation intermediaries to shippers, carriers, government officials, and international organizations. Learn more about TIA at www.tianet.org.
OnWrd & UpWrd, on behalf of TIA